From the farm to the cup.
A roastery and a café in Abu Dhabi, started in 2018 out of one long habit, going to the source to find out.
Where it starts
In the rows, coffee trees shoulder high
Sarhan Al Karbi
Founder
Al Bateen, Abu Dhabi
The story of 3 Guys starts with Sarhan’s love of coffee, and with wanting to understand it where it comes from rather than only at the moment it reaches the cup. So he travelled to coffee farms in a number of countries, met the people growing it, and followed the bean’s journey close up: planting, picking, processing, and on through roasting to the flavours themselves.
On the branch
Ripe and unripe, side by side
Picked by hand
The red ones, one at a time
On the hillside
Mist in the valleys at first light
The drum
One Giesen, one room
Roasting since 2018
Every trip made him more curious. He studied coffee and roasting properly, took specialist certifications, and began roasting himself, getting better at it year after year, until he could give each harvest a roast of its own, one that brings out what that coffee actually is.
Two rules we have not broken
On the bar
Espresso into a 3 Guys cup
- Serve what we sell
If it is on the bar it is on the shelf, and the other way round.
- Buy small, buy directly
The rare lots come in volumes a national retailer would not bother with.